Creativity days or sessions (team and consumer) enabling optimisation of the test materials (concept, product, insight, pack…) through iteration. A method that allows for speed, efficacy and actionability.
Moderation of creative sessions with partners from various non-competitive companies, sharing convergent issues. A “disruptive” approach to get participants out of their thinking mode and pre-established codes with a “closed” approach to ensure confidentiality.
A creativity approach that is individual and external to start with, designed to stimulate and inspire marketing teams upstream (via a personalised “inspiration path”), and to break down the barriers inherent in group procedures in a laboratory (censorship, closed session…).