Consumer meetings, from trios to groups of 10, consumers, experts or rare targets.
Meetings organised at the home of one of the participants, co-moderated to get right to the core of usages and attitudes and come as close as possible to consumer reality.
In-home, in-store, phone, on-site, or room interviews… Interviews with consumers, experts, associates, opinion leaders…
In Store Investigation
A qualitative, in-depth investigation of retail spaces (or living spaces more generally) in two complementary phases (through immersion and in a room).
Creative logbook designed and filled in by consumers, which helps get beyond verbal expression to enrich classic qualitative fieldwork.