Focus Groupe

Consumer meetings, from trios to groups of 10, consumers, experts or rare targets.

In-Home Groupe

Meetings organised at the home of one of the participants, co-moderated to get right to the core of usages and attitudes and come as close as possible to consumer reality.

INDIVIDUAL INTERVIEWS

In-home, in-store, phone, on-site, or room interviews…
Interviews with consumers, experts, associates, opinion leaders…

In Store Investigation

A qualitative, in-depth investigation of retail spaces (or living spaces more generally) in two complementary phases (through immersion
and in a room).

LOGBOOK

Creative logbook designed and filled in by consumers, which helps get beyond verbal expression to enrich classic qualitative fieldwork.